Services that Empower Growth
Empowering organizations and their teams with effective marketing and operations by aligning people, processes, and technology (including AI)—strengthening brands, enhancing efficiency, and driving revenue growth.
Keene Lane Co Services
Services that meet you where you are, optimizing your marketing and business operations today while strategically planning for tomorrow. We help bridge the gap between strategy and success by aligning people, processes, and technology (including AI) to boost productivity, efficiency, and long-term growth.
Operations Strategy
Clear, efficient operations is the foundation for long-term success. Our Operations Strategy service is designed to help you align your people, processes, and technology (including AI) for streamlined execution. Using our ALIGN framework we conduct a workflow audit, assess your tools, AI-powered resources, and develop a customized strategy to optimize your operations. Whether you're looking for a one-time strategic roadmap or ongoing advisory support, we help you implement scalable, efficient systems that drive results.
Consulting Intensive
Feeling stuck on a marketing project? Whether you need AI implementation, Canva training, or a roadmap for execution, our Consulting Intensive is designed to provide clarity and direction. In just one session, you’ll walk away with a better understanding of your next steps, knowledge of what to prioritize, and thought partnership to ensure your project moves forward with confidence. If you're looking for strategic guidance tailored to your unique needs, this intensive session is for you.
Corporate & Group Training
Empower your team with expert-led marketing training, customized to your business needs. Our sessions cover AI-powered marketing, Canva training, automation strategies, workflow optimization, and other key marketing operations topics. Learn how to integrate AI into your existing tech stack, streamline processes, and leverage the latest marketing tools to drive efficiency. Available in virtual and in-person formats, these trainings are designed to equip your team with practical skills they can implement immediately.
Schedule a free call to discuss
our services and how we can assist you.
Featured Partnerships & Affiliations
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→Take the Marketing Operations Quiz to discover where you stand in operational efficiency and get free tips on how to improve.←
What Our Clients Are Saying
"Our partnership with Keene Lane Co. (KLC) for marketing support has been revolutionary for our organization. The KLC team's approach to branding and process alignment has elevated our organization's presence, enabling us to communicate our values more effectively and connect with our community on a deeper level. Their HubSpot support streamlined our processes and improved our outreach strategies and was leveraged for our new website. They kept us organized and on-task, which made it easy to keep marketing and communications integrated into all facets of our work and front of mind."
"A leader of people and process. Katy took several floundering processes and re-engineered them into award-winning programs. Some of these changes were responsible, in-part, for millions of dollars in savings for the organization. There was never a need to be concerned with the areas under her purview. She was seen as a great motivator and a workforce multiplier."
“Katy's hands-on expertise delivers on creating tailored processes to help grow and sustain business performance. Katy introduced me to tools and solutions that helped to scale my company's operations allowing me to work smarter instead of harder until my business was acquired. I highly recommend working with Katy and I plan to utilize her services again with my next venture to ensure success!”
Are you a nonprofit?
If so, registered organizations gets FREE access to all Canva Pro features and more! Canva empowers teams to create at scale, makes storytelling accessible and compelling and saves time and more for your mission!
Frequently Asked Questions
What is Marketing Operations?
Marketing Operations (MOps) is the strategic foundation that integrates people, processes, and technology to empower organizations to execute marketing strategies. By optimizing workflows, enabling data-driven decisions, and aligning efforts across teams, MOps maximizes efficiency, drives measurable impact, and ensures scalable success.
What is Canva?
Canva is an online graphic design and visual communication tool used to create marketing material and content (i.e. social media posts, presentations, posters, videos, fliers and more). Organizations can incorporate their branding and create templates so content created by their teams says consistent and on brand.
Learn more about our Canva setup service.
Why is marketing important for nonprofits?
Incorporating branded marketing resources is essential for nonprofits, as it enhances visual communication, builds trust, recognition, and fosters long-term support. Effective marketing and communication create the foundation for nonprofits to connect with potential donors, convey their mission, and build lasting relationships, ultimately increasing donations and support for their cause.
How can I learn more about your services?
Schedule a free interest call by going to keenelaneco.com/interestcall