Here’s How You Can Finally Build a Brand That Stands Out—Without the Overwhelm
Stop blending in—start leading. Discover how a custom brand strategy from Keene Lane Co. defines your unique edge and positions you for success.
Welcome, we're so glad you're here!
(A message from our Founder)
What Are the Costs of
Not Having a Brand Strategy?
Without a clear brand strategy, you risk being overlooked, misunderstood, and undervalued. It leads to missed opportunities, weak engagement, inconsistent messaging, internal confusion, and lost revenue.
A strong strategy clarifies your identity, connects with your audience, and positions you for growth.
The KLC Solution: Our brand strategy process defines your unique value, aligns your messaging, and empowers your team with clarity—
so you not only show up but stand out.
Introducing Your Custom
Brand Strategy
Your personalized brand roadmap aligns your messaging with your mission, audience, and goals—helping you stand out in your market and create a unified, compelling identity.
Imagine the Results: Stronger connections with your audience, clear and confident messaging, a cohesive, motivated team, and a distinct competitive edge that positions your brand
for long-term success.
Order Your Brand Strategy Alone or Bundle It With a Consultation.
Have questions? Schedule a free call to discuss.
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What's Included:
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In-Depth Brand Analysis:
Gain a deep understanding of your mission, core values, and target audience to create a Brand Strategy that aligns with your goals and inspires action.
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Competitive Differentiation:
Learn how your brand stands out in the marketplace with insights that emphasize your unique value. We’ll identify opportunities to position your brand as distinct, compelling, and memorable.
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Practical Implementation Tips:
Actionable advice to ensure your entire team—whether in marketing, customer service, or leadership—can consistently communicate and amplify your brand’s impact.
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Comprehensive Brand Strategy Document:
Receive a fully customized Brand Strategy document, outlining: your brand’s personality and tone, messaging strategy for various platforms, and a roadmap for maintaining consistency across all communications.
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Strategies in Action:
Get practical, actionable examples tailored to your brand, showing how to apply your strategy effectively across key platforms.
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Built for Growth:
Your Brand Strategy is designed to evolve with you, offering a flexible framework you can adapt as your goals, audience, or industry change.
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What to Expect:
We’ve made the process simple and efficient, ensuring you receive a tailored Brand Strategy that fits your needs.
- Professionally Designed Strategy – Delivered in 5–7 business days, ready for implementation to align your messaging, tone, and identity across platforms. [View an example Brand Strategy here]
- Fully Customized – Built specifically for your business, industry, and goals.
- Flexible Options: Choose the solution that fits your needs:
- Custom Brand Strategy Only, $997: Perfect for those ready to dive into a comprehensive Brand Strategy and implement it independently.
- Custom Brand Strategy + 1-Hour Consultation, $1,799: Ideal for those looking for personalized guidance to maximize the impact of their Brand Strategy.
I’m excited to share [the Brand Strategy] with my team to guide content creation and ensure consistency. It will also be invaluable for reviewing and approving content, refining my website copy, and even articulating my business with greater ease. This strategy has given me a clear, actionable framework to move forward with confidence!"
- Melissa Morris, Founder, Agency Authority
How It Works:
- Complete Your Brand Strategy Questionnaire – After purchasing, you’ll receive a link to a detailed intake form with in-depth questions about your business, audience, and brand goals. This ensures we gather all the key insights needed to craft your custom Brand Strategy.
- We Develop Your Strategy – We analyze your responses for your brand’s positioning, messaging, and differentiation to create a strategic roadmap that aligns with your mission and target audience.
- Receive Your Custom Brand Strategy – Delivered within 5–7 business days, you’ll receive a professionally designed, easy-to-use Brand Strategy, providing clear guidance for your brand’s messaging, tone, and communication strategy.
- (For Consultation Clients) – You’ll receive a link to schedule your 1-Hour Strategy Call to review, refine, and maximize your strategy’s impact.
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What truly set this experience apart was speaking directly with Katy. Walking through my brand strategy with her provided even deeper clarity and inspiration, making me even more excited to move forward. She helped me see my brand in a new light and gave me the confidence to take action.
- Keri Keene, Keri Keene Studio
Want to see what you’ll get?
Click to check out these custom Brand Strategy examples!
(Click the document images to see the full brand strategy pdf.)
Get your custom Brand Strategy now to start leveraging your brand even deeper in as little as 5 Days!
What Our Clients Are Saying
"The Brand Strategy document exceeded my expectations. It was the perfect length—comprehensive enough to provide clear direction, yet not overwhelming. My favorite part was the examples of usage, which really helped me see how everything comes together. It also made me realize there’s an opportunity to improve my content and better align it with my brand voice.
I’m excited to share this with my team to guide content creation and ensure consistency. It will also be invaluable for reviewing and approving content, refining my website copy, and even articulating my business with greater ease. This strategy has given me a clear, actionable framework to move forward with confidence!"
"This Brand Strategy DEFINITELY provides value! Having a clear brand voice overview is incredibly helpful—it gives me a concise, easy-to-read guide to share with anyone I hire or partner with. It sets a strong foundation for how I want to represent my brand in marketing and ensures consistency across all my products.
The competitor insights were also extremely helpful, giving me clear talking points to communicate my brand’s unique value to potential customers.
Thank you for such a powerful and practical strategy!"
"Keene Lane Co.’s Brand Strategy service exceeded my expectations! Each section is thoughtfully structured with 'how to use' guidance and practical tips, making it incredibly easy to follow and implement. The ‘Brand as a Person’ framework resonated deeply—it felt authentic and perfectly aligned with my vision. My brand voice, personality traits, and messaging all feel completely on point, giving me the clarity and confidence I needed. The competitor tone and positioning section was a game-changer; it helped me articulate what sets me apart in a way I had struggled with before. Plus, the opportunities for differentiation were spot on! This process has truly elevated my brand, and I couldn't be happier!"
“Keene Lane Co. delivered a brand voice document that truly captures the essence of WeAssist Marketing. They highlighted our unique approach to outbound social media—focusing on real engagement and relationship-building—not just posting content. The document perfectly reflects our friendly, professional, and knowledgeable tone, striking a balance between being approachable and authoritative. The competitor insights were especially helpful, giving us a clear view of how to differentiate our brand and stand out in the market. It will be invaluable in helping us maintain consistency across our messaging and better connect with our ideal clients.”
