The ALIGN Framework
Transforming the way businesses approach marketing operations to provide a clear path forward for sustainable growth.
Introducing the ALIGN Framework:
A Smarter Approach to Marketing Operations
At Keene Lane Co. (KLC), we understand that marketing operations can often feel chaotic, disconnected, or inefficient. That’s why we developed the ALIGN Framework—a structured, results-driven approach designed to help organizations optimize their marketing strategies by aligning their people, processes, and technology for sustainable growth.
What is the ALIGN Framework?
ALIGN is our proprietary methodology designed to transform the way businesses approach marketing operations. Whether you're struggling with inefficiencies, misaligned teams, or underutilized technology, ALIGN provides a clear path forward.
Each step of the ALIGN framework is carefully designed to create clarity, efficiency, and momentum in your marketing operations:
A - Audit & Assess
Every successful strategy starts with a deep understanding of where you are today. We conduct comprehensive audits and engage in deep-dive conversations to assess your current marketing processes, technology stack, and team dynamics. The goal? To uncover strengths, gaps, and opportunities for optimization.
L - Leverage Resources
Instead of reinventing the wheel, we identify and maximize the existing resources, tools, and strategies already working for your business. We ensure that your people, processes, and technology are strategically aligned to support your business objectives.
I - Identify Opportunities
Once your marketing operations are aligned, we look for growth opportunities. This includes pinpointing inefficiencies, optimizing workflows, and identifying areas for further development that will have the most impact on your marketing performance.
G - Generate & Implement
With a strategic roadmap in place, we move into execution mode. This phase involves creating an actionable plan, implementing the necessary systems, and ensuring your marketing operations run seamlessly. Execution is where strategy meets reality, and we ensure that your team has the tools and processes to drive success.
N - Nurture & Optimize
Marketing operations are not a one-and-done process. To ensure long-term success, we continuously review and refine strategies, providing ongoing support to optimize workflows and maximize efficiency. This phase is about sustainable growth—helping your business stay ahead in an evolving marketing and operational landscape.
Why ALIGN?
- Proven Process: ALIGN provides a structured yet flexible roadmap to optimize marketing operations.
- Tailored to Your Needs: No cookie-cutter solutions—every implementation is customized for your unique business.
- Scalable & Sustainable: Designed to grow with your business, ensuring long-term efficiency and impact.
- People-First Approach: Because true marketing success comes from the seamless integration of people, processes, and technology.
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KLC is a Certified Agency Partner:
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"A leader of people and process. Katy took several floundering processes and re-engineered them into award-winning programs. Some of these changes were responsible, in-part, for millions of dollars in savings for the organization. There was never a need to be concerned with the areas under her purview. She was seen as a great motivator and a workforce multiplier."
“Katy's hands-on expertise delivers on creating tailored processes to help grow and sustain business performance. Katy introduced me to tools and solutions that helped to scale my company's operations allowing me to work smarter instead of harder until my business was acquired. I highly recommend working with Katy and I plan to utilize her services again with my next venture to ensure success!”
"Our partnership with Keene Lane Co. (KLC) for marketing support has been revolutionary for our organization. The KLC team's approach to branding and process alignment has elevated our organization's presence, enabling us to communicate our values more effectively and connect with our community on a deeper level."