Optimizing Marketing Operations for Organizations & Teams
Bridge the gap between strategy and success by aligning people, processes, and technology—boosting productivity, efficiency, and long-term growth.
Services that meet you where you are, optimizing your marketing operations today while strategically planning for tomorrow.
"Everyday marketing tasks shouldn’t feel overwhelming. Let’s align your operations to create more impact with less effort."
Our Focus
Marketing Operations
Integrate a strategic foundation aligning people, processes, and technology to empower organizations to effectively execute marketing and communication strategies.
Empowering Teams
Develop alignment and collaboration for your team to implement marketing strategies that strengthen your brand and drive results.
Streamlining Operations
Optimize workflows and marketing processes to ensure efficiency and consistency, turning strategy into seamless execution.
Integrating Technology
Leverage the right tools and platforms to support your marketing operations, streamline communication, and deliver measurable outcomes.
Want to discover where you stand in operational efficiency and get free tips on how to improve?
With this 2 minutes quiz, you can get direct feedback and receive insights based on where you are.
Need help creating better marketing processes to stay on brand with cohesive messaging?
Yes, please! Maybe it's time to have a consulting intensive to help you align.
Know you and your team need help, but you're not sure where to start?
We get it, sometimes a quick brainstorming call to share where you're stuck and get direction would be helpful.
"Keene Lane Co has been a remarkable resource for marketing and project management needs. The team at Keene Lane Co, is a comprehensive solution for businesses. Their unwavering dedication, creative expertise, and innovative thinking are evident in every project they undertake. Keene Lane Co excels in connecting with diverse audiences through various channels, including social media, PR activities, events, and beyond. The team consistently goes above and beyond expectations, prioritizing open communication throughout the process. Their work ethic and passion are truly commendable, making them a pleasure to collaborate with on any project!"
"A leader of people and process. Katy took several floundering processes and re-engineered them into award-winning programs. Some of these changes were responsible, in-part, for millions of dollars in savings for the organization. There was never a need to be concerned with the areas under her purview. She was seen as a great motivator and a workforce multiplier."
“Katy's hands-on expertise delivers on creating tailored processes to help grow and sustain business performance. Katy introduced me to tools and solutions that helped to scale my company's operations allowing me to work smarter instead of harder until my business was acquired. I highly recommend working with Katy and I plan to utilize her services again with my next venture to ensure success!”
Are you a nonprofit?
If so, qualified nonprofits save 40% on the HubSpot platform to easily help your organization scale marketing, improve SEO, simplify reporting and engage core audiences-all in one place.
