--- title: Home description: Keene Lane Co, marketing operations consultant, helping you work effectively and efficiently through process alignment, software integration and support. image: https://www.keenelaneco.com/hubfs/KLC%20New%20Logos/Web%20Page%20Logo%20Featured%20Image%20Square%20300x175.png --- [Skip to content](https://www.keenelaneco.com#main-content) [![Keene Lane Co.](https://www.keenelaneco.com/hs-fs/hubfs/KLC%20New%20Logos/KLC%20Horizontal_Blue.png?width=1394&height=248&name=KLC%20Horizontal_Blue.png)](https://www.KeeneLaneCo.com) - [Home](https://www.keenelaneco.com/) - [Services](https://www.keenelaneco.com/services) Show submenu for Services - [Canva](https://www.keenelaneco.com/canva) - [Framework](https://www.keenelaneco.com/framework) - [Work](https://www.keenelaneco.com/work) - [Insights](https://www.keenelaneco.com/insights) Open main navigation Close main navigation - [Home](https://www.keenelaneco.com/) - [Services](https://www.keenelaneco.com/services) Show submenu for Services - [Canva](https://www.keenelaneco.com/canva) - [Framework](https://www.keenelaneco.com/framework) - [Work](https://www.keenelaneco.com/work) - [Insights](https://www.keenelaneco.com/insights) - [Contact us](https://www.keenelaneco.com/contact) [Contact us](https://www.keenelaneco.com/contact?hsLang=en) # Optimizing Marketing Operations for Organizations & Teams [Learn More](https://www.keenelaneco.com/services?hsLang=en) ## Bridge the gap between strategy and success by aligning people, processes, and technology (including AI)—boosting productivity, efficiency, and long-term growth. [Services](https://www.keenelaneco.com/services?hsLang=en) that meet you where you are, optimizing your operations today while strategically planning for tomorrow. "Everyday tasks shouldn’t feel overwhelming. Let’s align your operations to create more impact with less effort." [Let's Connect](https://www.keenelaneco.com/contact?hsLang=en) ## Our Focus ![Icon Marketing](https://www.keenelaneco.com/hs-fs/hubfs/KLC%20Website/Icon%20Marketing.png?width=60&height=60&name=Icon%20Marketing.png "Icon Marketing") ### Marketing Operations  Integrate a strategic foundation aligning people, processes, and technology to empower organizations to effectively execute marketing and communication strategies.  ![Icon Contact Management](https://www.keenelaneco.com/hs-fs/hubfs/KLC%20Website/Icon%20Contact%20Management.png?width=60&height=60&name=Icon%20Contact%20Management.png "Icon Contact Management") ### Empowering Teams Develop alignment and collaboration for your team to implement marketing strategies that strengthen your brand and drive results. ![Icon Sales](https://www.keenelaneco.com/hs-fs/hubfs/KLC%20Website/Icon%20Sales.png?width=60&height=60&name=Icon%20Sales.png "Icon Sales") ### Streamlining Operations Optimize workflows and marketing processes to ensure efficiency and consistency, turning strategy into seamless execution. ![Icon Integrations 200 x 200](https://www.keenelaneco.com/hs-fs/hubfs/KLC%20Website/Icons/Icon%20Integrations%20200%20x%20200.png?width=60&height=60&name=Icon%20Integrations%20200%20x%20200.png "Icon Integrations 200 x 200") ### Integrating Technology Leverage the right tools, platforms and AI to support your operations, streamline communication, and deliver measurable outcomes. [Learn more](https://www.keenelaneco.com/services?hsLang=en) ### Want to discover where you stand in operational efficiency and get free tips on how to improve?  With this 2 minutes quiz, you can get direct feedback **and** receive insights based on where you are. [Take the quiz now!](https://www.keenelaneco.com/mops-quiz?hsLang=en) ![Katy Working at desk (1)jpg](https://www.keenelaneco.com/hs-fs/hubfs/KLC%20Website/Katy%20photos%20for%20website/Katy%20Working%20at%20desk%20(1)jpg.jpg?width=400&height=400&name=Katy%20Working%20at%20desk%20(1)jpg.jpg "Katy Working at desk (1)jpg") ### Need help creating better marketing processes to stay on brand with cohesive messaging? Yes, please! Maybe it's time to have a consulting intensive to help you align. [Learn more about our services!](https://www.keenelaneco.com/services?hsLang=en) ### Know you and your team need help, but you're not sure where to start? We get it, sometimes a quick brainstorming call to share where you're stuck and get direction would be helpful.  [Schedule a free interest call!](https://meetings.hubspot.com/keenelaneco/interestcall) ![Katy coffee on a bench (3) portrait](https://www.keenelaneco.com/hs-fs/hubfs/KLC%20Website/Katy%20photos%20for%20website/Katy%20coffee%20on%20a%20bench%20(3)%20portrait.jpg?width=400&height=500&name=Katy%20coffee%20on%20a%20bench%20(3)%20portrait.jpg "Katy coffee on a bench (3) portrait") # Hi, I'm Katy! The founder and principal consultant of Keene Lane Co., specializing in aligning people, processes, and technology (including AI) to help businesses streamline their marketing operations, boost efficiency, and drive revenue growth. With over a decade of experience in marketing strategy and business operations, Katy brings a unique blend of creativity and structured problem-solving—rooted in both her corporate background and hands-on experience in design and innovation. Her expertise in marketing automation, process optimization, and technology integration empowers businesses to execute their strategies with clarity and confidence. *“Marketing success isn’t just about strategy—it’s about execution. I help businesses bridge the gap between big ideas and real results.” - Katy Keene* ## Featured Partnerships & Affiliations | [![Canva Agency Partner logo design 1080x1080 (1)](https://www.keenelaneco.com/hs-fs/hubfs/social-suggested-images/Canva%20Agency%20Partner%20logo%20design%201080x1080%20(1).png?width=200&height=200&name=Canva%20Agency%20Partner%20logo%20design%201080x1080%20(1).png)](https://www.keenelaneco.com/canva?hsLang=en) | [![Katy Keene Canva Certified Enterprise Trainer Badge 1](https://www.keenelaneco.com/hs-fs/hubfs/Canva%20Web%20Page/Katy%20Keene%20Canva%20Certified%20Enterprise%20Trainer%20Badge%201.png?width=200&height=197&name=Katy%20Keene%20Canva%20Certified%20Enterprise%20Trainer%20Badge%201.png)](https://www.keenelaneco.com/canva?hsLang=en) | [![Katy Keene_AI Advisory Council BADGE_ transparent (2)](https://www.keenelaneco.com/hs-fs/hubfs/She%20Is%20AI%20Badges/Katy%20Keene_AI%20Advisory%20Council%20BADGE_%20transparent%20(2).png?width=200&height=200&name=Katy%20Keene_AI%20Advisory%20Council%20BADGE_%20transparent%20(2).png)](https://www.sheisaimagazine.com/)   | | --- | --- | --- |   > **"Keene Lane Co has been a remarkable resource for marketing and project management needs. The team at Keene Lane Co, is a comprehensive solution for businesses. Their unwavering dedication, creative expertise, and innovative thinking are evident in every project they undertake. Keene Lane Co excels in connecting with diverse audiences through various channels, including social media, PR activities, events, and beyond. The team consistently goes above and beyond expectations, prioritizing open communication throughout the process. Their work ethic and passion are truly commendable, making them a pleasure to collaborate with on any project!"** > > > > ![Kacie Smyth](https://www.keenelaneco.com/hs-fs/hubfs/KLC%20Website/Testimonials/Kacie%20Smyth.jpg?width=100&height=100&name=Kacie%20Smyth.jpg) > > Kacie Smyth, Director, Donor Services, The Community Foundation for Northeast Florida > **"A leader of people and process. Katy took several floundering processes and re-engineered them into award-winning programs. Some of these changes were responsible, in-part, for millions of dollars in savings for the organization. There was never a need to be concerned with the areas under her purview. She was seen as a great motivator and a workforce multiplier."** > > > > ![Dave Holden](https://www.keenelaneco.com/hs-fs/hubfs/KLC%20Website/Testimonials/Dave%20Holden.jpg?width=100&height=100&name=Dave%20Holden.jpg) > > Dave Holden, Vice President of Total Rewards > **“Katy's hands-on expertise delivers on creating tailored processes to help grow and sustain business performance. Katy introduced me to tools and solutions that helped to scale my company's operations allowing me to work smarter instead of harder until my business was acquired. I highly recommend working with Katy and I plan to utilize her services again with my next venture to ensure success!”** > > > > ![Amy Cohen Headshot](https://www.keenelaneco.com/hs-fs/hubfs/KLC%20Website/Testimonials/Amy%20Cohen%20Headshot.png?width=100&height=100&name=Amy%20Cohen%20Headshot.png) > > Amy Cohen, Founder and Chief Empowerment Officer, Emotional Health Initiatives ### Are you a nonprofit? If so, registered organizations gets FREE access to all Canva Pro features and more! Canva empowers teams to create at scale, makes storytelling accessible and compelling and saves time and more for your mission! [Learn more](https://www.canva.com/nonprofits/) ![Team pic2 1250 x 650](https://www.keenelaneco.com/hs-fs/hubfs/KLC%20Website/Team%20pic2%201250%20x%20650.png?width=1250&height=650&name=Team%20pic2%201250%20x%20650.png "Team pic2 1250 x 650") ## Let's Connect [Contact Us](https://www.keenelaneco.com/contact?hsLang=en) [![Keene Lane Co.](https://www.keenelaneco.com/hs-fs/hubfs/KLC%20New%20Logos/KLC%20Horizontal_Blue.png?width=1394&height=248&name=KLC%20Horizontal_Blue.png "Keene Lane Co.")](http://www.KeeneLaneCo.com) 1015 Atlantic Blvd., #412 Atlantic Beach, FL 32233 - [Home](https://www.keenelaneco.com) - [Services](https://www.keenelaneco.com/services) - [Work](https://www.keenelaneco.com/work) - [Insights](https://www.keenelaneco.com/insights) - [Disclaimer](https://www.keenelaneco.com/disclaimer) - [Privacy Policy](https://www.keenelaneco.com/privacy-policy) - [Terms of Use](https://www.keenelaneco.com/terms-of-use) --- [Follow us on Facebook](mailto:info@keenelaneco.com) [linkedin-in icon](https://www.linkedin.com/company/keene-lane-co) [Follow us on Facebook](https://www.instagram.com/keenelaneco) [Follow us on Facebook](https://www.facebook.com/keenelaneco) Copyright © 2026, Keene Lane Co